Naya the Creative

Here’s why today is called Black Friday

Here’s why today is called Black Friday

Do you know why Black Friday is called Black Friday?

I’ve heard several stories about where the name Black Friday came from. I’ve even heard that it has to do with the heavy traffic in Philly on the day after Thanksgiving.

I can’t say whether or not that’s where the term came from, but I know it’s not why we still use the title today.

The answer is pretty simple really.

But first, you need to know the difference between black and red.

And I don’t mean the actual colors—I’m talking that financial talk. Continue reading →

Posted by Naya the Creative in Getting Started, Mindset, Sales, 0 comments

Will I Need a Contract for My Side Hustle?

Will I need a contract for my side hustle graphic

Let me start this by saying that I am not a lawyer, nor do I play one on TV. This is not legal advice.

Got it? Cool.

Having a side hustle is supposed to be simpler than having a small business. So when people start pulling out contracts, things can get a little tense (particularly for a potential client).

All of a sudden, what felt like it was going to be a smooth, simple project starts to feel like—dare I say it—a serious commitment.

It’s easy to see why people start work without one. And, sometimes, not having a contract might feel like the right thing to do.

…but that might not be the best move for every freelancer.

What do I need a contract for?

A contract outlines the agreement for whatever work you’re going to do. If someone asks you to design a logo for them, you can verbally agree to do the work and agree to a price and move on from there.

A written contract lays out the agreement so that everyone knows what the rules are at all times—preventing people from forgetting a price, payment date, or what they actually asked for or promised. #ByeAmnesia

Will things go badly if I don’t have a contract?

The decision to prepare a contract or not really comes down to how bad things could be if something goes very wrong. If you’re not sure what you have to lose or what kinds of things you should plan for right now, Side Hustle Business School has lessons on contracts that will help you think holistically about whether you should use contracts in your relationships with clients.

And you can check out a lesson on contracts for free.

Do I need a contract - Side Hustle Business School

Where can I learn more about contracts for my side hustle?

These lessons are available on the Freelancer Track and the Content Creator Track—but you can check a few lessons out now on your free test drive.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, 0 comments

How Can I Accept Online Payments?

How do I accept online payments graphic

Payments usually come in three forms: cash, check, or credit.

If you’re selling online, you want to be set up to take online payments via credit (or debit). Otherwise, you’ll have to wait for a check in the mail and then wait for that check to clear.

That might be a long wait.

How do I collect online payments?

There are several payment processors that can collect your money online for you. Some have transaction fees, but processors some have ways to avoid those fees. There are even some tools designed to help you take online payments for specific kinds of sales, like event sales.

If you’re planning to sell subscriptions, as in charge people on a recurring basis, you want to make sure your payment processor does that as well. And if you’re into discounts, you need to find a service that allows for coupon codes.

You can check out a few with a quick online search, however the results might get overwhelming (we have a list for you in Side Hustle Business School).

Before you start looking anywhere, make a list of the things you want your payment processor to do, then see what’s available to you.

Point of Sale- Side Hustle Business School

Keep learning

If you’re not sure which tools to use or how to go about dealing with transaction fees, Side Hustle Business School‘s three guided learning tracks (the Freelancer Track, the Content Creator Track, and the Product Seller Track) have lessons that will help you make these decisions.

Once you figure out which tools to use, you’ll also need to make decisions about how to interact with you client when you’re accepting payment from them. The moment that the transaction happens is critical because this may be one of the few times you have your client or customer’s undivided attention.

You can use this time wisely.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, Product Seller Track, 0 comments

What is a Point of Sale?

What is a point of sale graphic

Simple answer: the point of sale is the place where a customer or client pays for products.

Checkout lanes, ticket booth, “buy now” pages on websites—all points of sale.

Point of Sale in a non-physical space

If you’re a freelancer, your point of sale might be less of a place and more of a time.

Meaning, the point at which you’re paid for your service might be during a particular phase of your project and may not have to happen at a particular place.

You might be paid by check, cash, bank transfer, etc. And, depending on your setup, you might have multiple point of sale options for different clients.

Why is this important?

Only a few of the people you reach with your marketing are actually going to buy from you. You want to learn as much as you can about them. When they’re handing you their money is the right time to get the information you need.

In a nutshell, selling helps you refine your marketing for the next sale.

Cha-ching!

Point of Sale- Side Hustle Business School

How can I learn more?

All three of Side Hustle Business School’s guided learning tracks (the Freelancer Track, the Content Creator Track, and the Product Seller Track) have an entire section on establishing your point of sale, accepting payments from customers and clients, and using your results to create more effective marketing strategies.

You can take a peek at those lessons in Side Hustle Business School’s free trial here.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, Product Seller Track, 0 comments

Do I Need to Brand My Side Hustle?

Do I need to brand my side hustle graphic

Everyone and everything that makes money has a brand. Your side hustle is no different.

You can sell t-shirts, be a freelance designer, or an up and coming blogger—or have any other hustle for that matter—and probably not get very far without a clear brand.

Can you think of any successful business, side hustle or not, that doesn’t have a brand?

Right.

Do I really need to build my brand if I’m not a big company?

Only if you want people to choose you over someone else. So, yes. 100% yes.

If I can let you in on one secret about big companies, it’s this: they only work on their brands to get you to buy their product over someone else’s. They want you to feel good about their products and, if you’re interested, their companies.

You will need to think like that about your side hustle. In fact, you may need to put more effort into your brand right now than you might think.

You see, those big brands already have many customers all over the world. You don’t. They’re working on maintaining and growing their brands. You’re working on building one. Building a brand requires a lot of thought.

You have a lot of room to create something special. No one knows you yet, so you really have freedom to create and define who you want to be. Larger brands don’t have a lot of room to create because customers already have expectations for how a brand will engage them. Their job is to make sure that every move they make going forward is an expression of who they want their customers to believe they are.

Your job is to build to solid foundation of who you’re going to be to your future customers. Use that to your advantage.

What happens if I don’t get my brand right?

Toil and turmoil!

Kidding.

On a serious note, your brand is the reason that people will or won’t trust you. We don’t spend money on things we don’t trust. We don’t hire people we don’t trust. We don’t answer the door for people we don’t trust.

So it really is important to start your brand on the right foot, even if you don’t get it perfect the first time around. You may make some mistakes and do some things that contradict your brand, but you won’t even know if what you’re doing is right or wrong if you don’t have some basic principles for your brand.

Lucky for you, when you’re getting started, your brand has a lot of room for growth. You’ll be able to try things out and constantly refine your brand by removing what doesn’t work and by doing more of what does work.

You’ll be several steps ahead of the game if you have a clue where to start when launch your brand.

Get Schooled

Each of Side Hustle Business School’s learning tracks (Freelancer Track, Content Creator Track, Product Seller Track) has lessons that help you build a strong, authentic brand. The “How Do I Brand It?” lesson is a perfect primer on getting your brand in order. As you work through the lessons in the Creating Your Platform section (available on each track), you pick up the tools to create a clear brand that people connect with.

How do I brand my side hustle - Side Hustle Business School

Where can I find this lesson?

This lesson is available on Side Hustle Business School’s Freelancer Track, Content Creator Track, and Product Seller Track. You can get started with Side Hustle Business School here.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, Product Seller Track, 0 comments