Naya the Creative

What Kind of Content Should I Create?

What kind of content should I create graphic

This is a tough question to answer because there is no one right answer.

Some people will tell you that you must create video. Some say that blogs are better for SEO. But where does that leave podcasts with over half a million shows in existence?

Well, the right answer has a lot more to do with your business or side hustle than it has to do with what everyone else is doing.

Do I need to create content if content creation isn’t my business’s focus?

Maybe. Maybe not.

Content marketing is a great way to get free attention—which is why so many companies have blogs. If you decide to create content for your business, then you’ll need to figure out which kind of content is best for your brand.

If you decide not to create content, you may be missing out on a major opportunity to draw attention to your platform.

What should I be talking about?

However, you want to make sure you’re drawing the right attention to your side hustle. It’s not enough to just create content. You need to create content for your target audience that’s relevant and establishes you as an authority on your topic.

This is the case no matter which form of content you choose to create.

For example, if you sell fashion, you want to create content around fashion or around the topics that the people you sell fashion to would care about—as long as it solidifies your place as an expert in what you sell.

What kind of content should I create - Side Hustle Business School

Choose your content

Side Hustle Business School’s “What Kind of Content Should I Create?” lesson will help you decide which kind of content is best for your, your audience, and your brand.

Beware: this lesson requires you to honestly consider your skills, commitment, and level of discipline.

Where can I find this lesson?

This lesson is available on Side Hustle Business School’s Content Creator Track and Product Seller Track.

Posted by Naya the Creative in Content Creator Track, Lessons, Product Seller Track, 0 comments

What Goes on My New Website?

What goes on my new website graphic
Yes! A fresh new website!

Let’s add all the things!
– Include some stuff about my business
– Write my life story
– Add a link to my old blog from 6 years ago
– Link all of my social media handles
– Add a link to my new business social account that doesn’t have anything yet

Pause. Let’s not do all that.

You need a game plan before you build, or hire someone to build, your new website.

Yes, I’m saying that if you already have a website and you don’t know exactly what you’re going to put on it—down to the commas—then you’re reading this too late.

But we can fix this.

So what goes on my new website?

You want to make sure to focus the website you’re going to create around whatever it is you want people to visit this website for. You want to stay laser-focused on this.

It’s really easy to get carried away and get this part wrong.

Ask yourself these questions:
– What is this website about?
– What do I want people to do here?

Now grab your scissors

Use the answers to the above questions to help you decide what makes the cut. If what you want to put on the website has nothing to do with that the website is about, you need to cut it.

If what you want to put on the website doesn’t help them do what you want them to do on the site, you need to cut it.

Cut it!

Then, cut some more by asking yourself: would people be still able to do what I want them to do if I leave this piece of information out?

If the answer is yes, you probably don’t need it.

And that right there is the simplified way to decide what information you put on, and leave off of, your website.

How do I set up my new website - Side Hustle Business School

Need more help?

“How Do I Set Up a Website?”—found on all three of Side Hustle Business School’s guided learning tracks (the Freelancer Track, the Content Creator Track, and the Product Seller Track)—has tips and examples of what should be on your website and what needs to stay off of your website.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, Product Seller Track, 0 comments

What’s a Platform and How Do I Build One?

What's a platform and how do I build one

Having a platform is a great start for bringing attention to your cause and making a name for yourself online or offline.

But what is a platform? And do you have to build one from scratch?

What is a platform?

Your platform is built on a combination of your values, goals, mission, and everything else that makes you put effort into your project, business, or side hustle. In order for it to be effective, you’ll need a place where people can get to know you and what you have to offer and, sometimes, buy from you.

Why do I need a platform?

We like to double-check things before we commit. You can try to convince people who you’re serious about something just by saying you are, but it’s a lot more convincing if people have a way to validate that you’re committed to that thing. Having a strong platform not only helps to elevate your cause or mission, but it also demonstrates the work you’re willing to put in to it.

Is a platform really necessary?

Platforms help to bring attention to what you’re doing. A political office is a platform, as is a talk show. There are probably some existing platforms that you can use to help you advance your mission, but if you’re creating something new for yourself, you might have to build one yourself.

If you’re starting any kind of money-making venture, then you’ll probably have to build your own platform—if you don’t want to share your profits.

What is a platform - Side Hustle Business School

Start building your platform

The “What’s a Platform?” lesson helps you start building your platform and even gives you some tips for how you should choose a name for your platform, business, etc (and some things to look out for if you’ve already chosen a name).

Oh, and you can check this lesson out for free in Side Hustle Business School’s free trial.

 

Where can I find this lesson?

This lesson is available on Side Hustle Business School’s Content Creator Track and Product Seller Track and in Side Hustle Business School’s free trial.

Posted by Naya the Creative in Content Creator Track, Lessons, Product Seller Track, 0 comments

How Do I Get People to Visit My Website?

How do I get people to visit my website graphic

You already know that setting up a website and sending the dreaded “visit my website” text to a few people, or everyone you know, isn’t what’s going to make you an overnight sensation. Right?

So, since that’s not your strategy, what are you doing to get people to visit your website and pay attention to your business?

What’s the right way to get people to visit my website?

If you’re struggling to grow your following or having a hard time getting people to share your information, you could be sharing your information with the wrong groups of people—which is costing you time and effort.

And maybe money.

You want to build connections with people who have an interest in what you offernot just any person who has a pulse.

I could point you towards a few techniques that could get you a bunch of followers and grow your audience quickly, but that won’t necessarily help you make sales. It’s important that you focus your efforts on the right people and that you learn how to go from introduction to sale.

It’s not time for that yet, but I’ll say this:

If you’ve ever gotten a job that you had to apply for, you’ve probably already learned the first step to making a sale. If you’ve never applied for a job, I’m sure you’ll be able to pick up the right techniques easily, if you pay attention.

But, before sales techniques, let’s talk more about finding the right people.

How do I figure out who the right people are?

Let’s say you sell private basketball lessons. You could offer your lessons to just about anyone you can communicate with who’s physically able to play basketball. However, not everyone in that group of people will want to learn to play. Not everyone will want to pay to learn. Not everyone who wants to learn will be interested in learning right now.

You need to know what kind of person is most likely to want to pay for private lessons and what makes them decide to look for lessons. If you learn this, you’ll can reach that person at the point that they’re ready to pay someone.

And, if you know where they’re looking, you can get them to pay attention to your business—and ignore everyone else.

How do I get traffic to my website - Side Hustle Business School

So how do I use this to get people to visit my website?

Side Hustle Business School’s three guided learning tracks (the Freelancer Track, the Content Creator Track, and the Product Seller Track) each have lessons on getting people to pay attention to your side hustle. These lessons cover areas like branding and marketing and even show you tools that you can use to raise awareness, without burning a lot of time. Start these lessons here.

The Content Creator Track and the Product Seller Track also have lessons on how to expand your reach and how you can get traffic to your new site when you’re just getting started.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, Product Seller Track, 0 comments

What’s a Mission Statement and Why Do I Need One?

What's a mission statement and why do I need one graphic

Why are you launching your project, business, or side hustle? And what are you going to do with it after you’ve launched?

How do you write your mission statement so that it’s effective?

…and how can you tell if it’s effective?

What does a mission statement do?

A mission statement is like a tiny manifesto of why your business exists and what it exists to do. But, don’t get it twisted, even though mission statements go in business plans, a mission statement isn’t only for business. You can have a mission statement for a new career, a personal project, and—of course—a side hustle.

I highly recommend mission statements for side hustles.

A mission statement can help you stay clear about, and clearly communicate, what you’re doing and why you’re doing it (aka your mission). And, trust me, when you’re just getting started in entrepreneurship, it’s easy to get lost and distracted.

Is it a big deal if I don’t have a mission statement?

Without a mission statement, you should expect to get lost. You should expect to do work that doesn’t serve the purpose you want to serve. You should expect for things in your business to not “feel right”.

Obviously, I don’t want that for you.

When you’re not committed to a specific mission, it’s easy to change directions when you shouldn’t. That might be fine for you if you’re testing the waters to see what works. But, if you have a goal and are passionate about improving life for a specific group of people (i.e. your target audience), then it’s probably not a good idea to float around and not keep your mission at the front of your mind.

Seriously, write it down and read it every day if you need to.

What's a mission statement and why do I need one - Side Hustle Business School

How do I write a mission statement?

Each of Side Hustle Business School’s learning tracks (Freelancer Track, Content Creator Track, Product Seller Track) has a lesson on writing mission statements. The “How Do I Write a Mission Statement?” lesson shows you how writing a crystal clear mission statement can help you get the kind of customers you want and even how you can use your mission statement to charge higher prices!

 

Where can I find this lesson?

This lesson is available on Side Hustle Business School’s Freelancer Track, Content Creator Track, and Product Seller Track. You can get started with Side Hustle Business School here.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, Product Seller Track, 0 comments