Side Hustle Business School Team

Side Hustle CEOs: Terence Latimer and Food Tribe

People who introduce us to our new favorite foods are the real MVPs! You’re about to meet the ultimate food plug who makes it easy to find the restaurants who cook up dishes that make our hearts sing—and our Instagrams bling (seriously, they have a guide called “How to Take Food Photos That Will Make Your Friends Want to Lick the Screen“).

Meet Terence Latimer and Food Tribe.

Food Tribe is a marketing platform that connects food brands to their biggest fans. It’s clear that even though Food Tribe has a focus on content creation, digital marketing, and influence marketing, uniting people through food is the top priority. Check out The Food Tribe Manifesto:

We believe food is the key to transformation.
In a world of unfairness, creating new interactions is our priority.
We are an ecosystem, designed to build and feed communities.
We believe positive impact happens through uniting.
We are a tribe. We are a collective. We are conscious.
We don’t just eat: we celebrate. You and I equals us.
We share joy.
We won’t stop until we find balance: a perfect cycle, full of abundance and sustainable for generations to come.
Fulfillment is only real when its for everyone.
Our 360 vision creates meaningful relationships, connecting good people to good food.
We invest now, to harvest tomorrow.
After all, we are hungry


Now that looks good enough to eat. Speaking of eat…

While we go find something to snack on, we’ll let you get acquainted the man who cooked up Food Tribe.

Terence Latimer, Founder of Food Tribe.

Terence Latimer, Food Tribe - Side Hustle Business School

What is your side hustle?
I’m the Founder of Food Tribe, a 360° platform connecting local restaurants and food brands to their biggest fans. In addition to our marketing agency, we’re developing a new kind of review platform.

When did you get interested in this particular craft?
I started Food Tribe in 2015 as a pure side hustle while I was working full time as a sales executive for a digital ad network. At the time, I was blogging about my experiences eating in LA. I worked in restaurants throughout high school & college and have always had a passion for food and serving. When the time came to make the leap from side hustle to business owner (I got fired from my day job), I knew that it was time to combine my passions and skill set in order to create the type of company I could be proud of.

How did Food Tribe make its first dollar?
The first dollar Food Tribe ever made was during our crowdfunding campaign on Indiegogo. Our #JoinTheTribe Foodies Feeding Foodies campaign raised 80% of our goal. Which was a sign of validation that the market had a need for our products and services.

Terence Latimer, Food Tribe - Side Hustle Business School

At the time, did you feel “qualified” to start charging for Food Tribe?
No. Because we launched as a blog, we didn’t have any real product offerings. So we did what we did best – write blogs for people. Our team began reaching out to local restaurants, influencers, and industry professionals, and began telling their stories. The more stories we told, the better we got to know our clients. Once we knew our clients better, we began to understand what they were willing to pay for.

What made you take the leap?
Two things helped make the leap easier: I took a one day course with Adam “Smiley” Poswolsky regarding finding purpose in your work, and an entrepreneur friend of mine, Daniel Ordonez (founder of Boutique + Barbershop Saints) loaned me “Start Something that Matters,” by TOMS Shoes founder Blake Mycoskie. Reading that book and attending that class changed my life forever.

Where would you say you are in your business growth now (Hobby, side hustle, small business, large business)?
Food Tribe is scaling. We’ve got clients, we’ve got a solid team – now we’re looking for ways to scale our business + invest in our future growth. We’re a small business focused on transforming into a big business.

Terence Latimer, Food Tribe - Side Hustle Business School

What stage would you like Food Tribe to get to and when?
I truly believe we’re a special kind of company – I don’t like the word “unicorn,” however I believe we’ve got the potential to get there. I’m not settling on anything less than bringing the first unicorn to South LA.

Looking back, would you do anything differently?
That’s a tough question – lessons learned can sometimes be painful. The thing about lessons is, we wouldn’t be where we are without them. I’m grateful for lessons that grown Food Tribe. What would I do differently? I would have had a better plan of action in place for Food Tribe’s crowdfunding campaign – we weren’t prepared for how successful the campaign was going to be, and ultimately weren’t able to keep our commitment to our fans.

If you could go back in time to the day before you made your first hustle dollar and tell yourself anything, what would it be?
Manage your time + your money. Value your people over everything.

Terence Latimer, Food Tribe - Side Hustle Business School

What’s one song that keeps you motivated and why?
That’s a tough one! I’m west coast kid through and through. Plus, my mom works in the music industry, so I grew up around a lot of musicians. I’m going to cheat and give three:

  • King Kunta by Kendrick Lamar – I love Kendrick for reminding me to be proud of my blackness. If I’m being honest, being black and working in startups is a little intimidating; you never know how you’re being perceived and you hope that doesn’t kill your chances. King Kunta reminds me to be proud of who I am.
  • Let’s Stay Together by Al Green – I’m a lover at heart. Let’s Stay Together reminds me to love even when I don’t always feel like it.
  • Electric Relaxation by A Tribe Called Quest – Growing up, my big brother was the coolest kid I knew, and he loved A Tribe Called Quest, which means that I loved A Tribe Called Quest. Phife Dog was a 5-foot giant, and Q-Tip was the coolest cat on the planet. Combine that with Ali Shaheed Muhammad and all of a sudden you had something dangerous. Electic Relaxation reminds me to kick back, relax, and enjoy the ride.

Huge thanks to Terence for sharing his story with us! You can learn more about Food Tribe here and follow Terence all over social media here: FacebookInstagram, and Twitter.

Posted by Side Hustle Business School Team in Side Hustle CEOs, 0 comments
My First 90 Days of Entrepreneurship (by Guest Writer Niya Smith)

My First 90 Days of Entrepreneurship (by Guest Writer Niya Smith)

You’ve seen entrepreneurship after the success story. You’ve seen the multi-millionaires with their blue Twitter check marks and features in Forbes magazine. You know that they put in a lot of hard work and made sacrifices, but you don’t know what any of that that really means. And you don’t know what steps to take to get you where they are.

Our guest writer, Niya Smith, (not to be confused with our Founder, Naya the Creative) is new to the entrepreneurship game. She offers us a fresh perspective on the her first 90 days of entrepreneurship. If you’re on the fence about taking the dive into becoming an entrepreneur, Niya’s sharp advice might help you mentally prepare for what’s up ahead.

Take it away, Niya.

My First 90 Days of Entrepreneurship

Entrepreneurship: It’s not for the faint hearted.

But, if you approach it with the right mindset, there is room for exponential growth. Here are a few important things I have learned during my first 90 days of entrepreneurship. Continue reading →

Posted by Side Hustle Business School Team in Guest Posts, 0 comments

Side Hustle CEOs: Jabari Butler and EatWithJB

What’s the recipe for turning a hobby into a hustle—and then into a small business? Chef JB is about to give us the raw story of how he turned an Instagram post into a business that he now runs full-time.

Meet Jabari.


Jabari is “a budding culinarian with a passion for people and food, Jabari Butler focuses on creating unique memorable food experiences. ‘eat with JB’ is a full-service brand that provides prepared meal services, coordinates private catering, and hosts seasonal food events.”

This is probably a good time to warn you: this Side Hustle CEO feature is about to make you very, very hungry.

Jabari is a young chef who didn’t take the conventional route. He didn’t start his journey in culinary school. He doesn’t come from a long line of fancy chefs. And, no, he didn’t even major in Hospitality in college.

If you’ve ever had his cooking, you wouldn’t know that. Continue reading →

Posted by Side Hustle Business School Team in Side Hustle CEOs, 0 comments

Side Hustle Cleanse

Here at Side Hustle Business School, we think that starting and growing a side hustle should be easy and affordable—which is why we’re really excited to be announcing our Seven Day Side Hustle Cleanse!

If you’re thinking about subscribing to Side Hustle Business School, but aren’t sure if you’re ready, the Seven Day Side Hustle Cleanse is the perfect primer!

Side Hustle Cleanse

What’s a side hustle cleanse? It’s like a reset button that upgrades your side hustle.

If your side hustle is something you kinda-sorta use to make money sometimes, but you’d like to really get serious about it, this is a great chance for you to get organized, confident, and paid.

Our Founder, Naya the Creative, will be walking you through each day of the cleanse, which is great for you because Naya’s really good at helping people clarify and simplify achieving their goals.

Each day of the cleanse will be sent straight to your email inbox. In each email, you’ll get a lesson on how to clean up a part of your side hustle and you’ll also get (at least) one worksheet that will help you put that lesson into action.

Oh, and just so you know, the Seven Day Side Hustle Cleanse is free! Continue reading →

Posted by Side Hustle Business School Team in Getting Started, Side Hustle Logistics, 0 comments
Side Hustle CEOs: Courtney Holland and The Gallery Dance Collective

Side Hustle CEOs: Courtney Holland and The Gallery Dance Collective

How do you go from not being interested in dance—while growing up in a dance household—to owning and running your own dance studio? Courtney Holland, Founder and Creative Director of The Gallery Dance Collective, is about to spill the whole story for us.

Courtney has danced for the majority of her life. It’s a craft that she’s continued to perfect—and she’s damn good at it. But many of us know that not everyone who can do something well can also teach it well.

Courtney Holland

When you’re thinking about which side hustle to start, one of the best ways to get ideas is to ask the people who know you well or who have worked with you in the past what they think you’d be good at. Think about what people ask you for help with and what they ask you to do for them. Are they always asking you for advice, or to bake a cake for a party, or to help them revamp their resumes? When multiple people ask you for the same thing—especially on a regular basis—there’s a market for what you do and how you do it.

Continue reading →

Posted by Side Hustle Business School Team in Mindset, Side Hustle CEOs, 0 comments