Side Hustle CEOs: Terence Latimer and Food Tribe

People who introduce us to our new favorite foods are the real MVPs! You’re about to meet the ultimate food plug who makes it easy to find the restaurants who cook up dishes that make our hearts sing—and our Instagrams bling (seriously, they have a guide called “How to Take Food Photos That Will Make Your Friends Want to Lick the Screen“).

Meet Terence Latimer and Food Tribe.

Food Tribe is a marketing platform that connects food brands to their biggest fans. It’s clear that even though Food Tribe has a focus on content creation, digital marketing, and influence marketing, uniting people through food is the top priority. Check out The Food Tribe Manifesto:

We believe food is the key to transformation.
In a world of unfairness, creating new interactions is our priority.
We are an ecosystem, designed to build and feed communities.
We believe positive impact happens through uniting.
We are a tribe. We are a collective. We are conscious.
We don’t just eat: we celebrate. You and I equals us.
We share joy.
We won’t stop until we find balance: a perfect cycle, full of abundance and sustainable for generations to come.
Fulfillment is only real when its for everyone.
Our 360 vision creates meaningful relationships, connecting good people to good food.
We invest now, to harvest tomorrow.
After all, we are hungry


Now that looks good enough to eat. Speaking of eat…

While we go find something to snack on, we’ll let you get acquainted the man who cooked up Food Tribe.

Terence Latimer, Founder of Food Tribe.

Terence Latimer, Food Tribe - Side Hustle Business School

What is your side hustle?
I’m the Founder of Food Tribe, a 360° platform connecting local restaurants and food brands to their biggest fans. In addition to our marketing agency, we’re developing a new kind of review platform.

When did you get interested in this particular craft?
I started Food Tribe in 2015 as a pure side hustle while I was working full time as a sales executive for a digital ad network. At the time, I was blogging about my experiences eating in LA. I worked in restaurants throughout high school & college and have always had a passion for food and serving. When the time came to make the leap from side hustle to business owner (I got fired from my day job), I knew that it was time to combine my passions and skill set in order to create the type of company I could be proud of.

How did Food Tribe make its first dollar?
The first dollar Food Tribe ever made was during our crowdfunding campaign on Indiegogo. Our #JoinTheTribe Foodies Feeding Foodies campaign raised 80% of our goal. Which was a sign of validation that the market had a need for our products and services.

Terence Latimer, Food Tribe - Side Hustle Business School

At the time, did you feel “qualified” to start charging for Food Tribe?
No. Because we launched as a blog, we didn’t have any real product offerings. So we did what we did best – write blogs for people. Our team began reaching out to local restaurants, influencers, and industry professionals, and began telling their stories. The more stories we told, the better we got to know our clients. Once we knew our clients better, we began to understand what they were willing to pay for.

What made you take the leap?
Two things helped make the leap easier: I took a one day course with Adam “Smiley” Poswolsky regarding finding purpose in your work, and an entrepreneur friend of mine, Daniel Ordonez (founder of Boutique + Barbershop Saints) loaned me “Start Something that Matters,” by TOMS Shoes founder Blake Mycoskie. Reading that book and attending that class changed my life forever.

Where would you say you are in your business growth now (Hobby, side hustle, small business, large business)?
Food Tribe is scaling. We’ve got clients, we’ve got a solid team – now we’re looking for ways to scale our business + invest in our future growth. We’re a small business focused on transforming into a big business.

Terence Latimer, Food Tribe - Side Hustle Business School

What stage would you like Food Tribe to get to and when?
I truly believe we’re a special kind of company – I don’t like the word “unicorn,” however I believe we’ve got the potential to get there. I’m not settling on anything less than bringing the first unicorn to South LA.

Looking back, would you do anything differently?
That’s a tough question – lessons learned can sometimes be painful. The thing about lessons is, we wouldn’t be where we are without them. I’m grateful for lessons that grown Food Tribe. What would I do differently? I would have had a better plan of action in place for Food Tribe’s crowdfunding campaign – we weren’t prepared for how successful the campaign was going to be, and ultimately weren’t able to keep our commitment to our fans.

If you could go back in time to the day before you made your first hustle dollar and tell yourself anything, what would it be?
Manage your time + your money. Value your people over everything.

Terence Latimer, Food Tribe - Side Hustle Business School

What’s one song that keeps you motivated and why?
That’s a tough one! I’m west coast kid through and through. Plus, my mom works in the music industry, so I grew up around a lot of musicians. I’m going to cheat and give three:

  • King Kunta by Kendrick Lamar – I love Kendrick for reminding me to be proud of my blackness. If I’m being honest, being black and working in startups is a little intimidating; you never know how you’re being perceived and you hope that doesn’t kill your chances. King Kunta reminds me to be proud of who I am.
  • Let’s Stay Together by Al Green – I’m a lover at heart. Let’s Stay Together reminds me to love even when I don’t always feel like it.
  • Electric Relaxation by A Tribe Called Quest – Growing up, my big brother was the coolest kid I knew, and he loved A Tribe Called Quest, which means that I loved A Tribe Called Quest. Phife Dog was a 5-foot giant, and Q-Tip was the coolest cat on the planet. Combine that with Ali Shaheed Muhammad and all of a sudden you had something dangerous. Electic Relaxation reminds me to kick back, relax, and enjoy the ride.

Huge thanks to Terence for sharing his story with us! You can learn more about Food Tribe here and follow Terence all over social media here: FacebookInstagram, and Twitter.

Posted by Side Hustle Business School Team in Side Hustle CEOs, 0 comments

Will I Need a Contract for My Side Hustle?

Will I need a contract for my side hustle graphic

Let me start this by saying that I am not a lawyer, nor do I play one on TV. This is not legal advice.

Got it? Cool.

Having a side hustle is supposed to be simpler than having a small business. So when people start pulling out contracts, things can get a little tense (particularly for a potential client).

All of a sudden, what felt like it was going to be a smooth, simple project starts to feel like—dare I say it—a serious commitment.

It’s easy to see why people start work without one. And, sometimes, not having a contract might feel like the right thing to do.

…but that might not be the best move for every freelancer.

What do I need a contract for?

A contract outlines the agreement for whatever work you’re going to do. If someone asks you to design a logo for them, you can verbally agree to do the work and agree to a price and move on from there.

A written contract lays out the agreement so that everyone knows what the rules are at all times—preventing people from forgetting a price, payment date, or what they actually asked for or promised. #ByeAmnesia

Will things go badly if I don’t have a contract?

The decision to prepare a contract or not really comes down to how bad things could be if something goes very wrong. If you’re not sure what you have to lose or what kinds of things you should plan for right now, Side Hustle Business School has lessons on contracts that will help you think holistically about whether you should use contracts in your relationships with clients.

And you can check out a lesson on contracts for free.

Do I need a contract - Side Hustle Business School

Where can I learn more about contracts for my side hustle?

These lessons are available on the Freelancer Track and the Content Creator Track—but you can check a few lessons out now on your free test drive.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, 0 comments

How Can I Accept Online Payments?

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Payments usually come in three forms: cash, check, or credit.

If you’re selling online, you want to be set up to take online payments via credit (or debit). Otherwise, you’ll have to wait for a check in the mail and then wait for that check to clear.

That might be a long wait.

How do I collect online payments?

There are several payment processors that can collect your money online for you. Some have transaction fees, but processors some have ways to avoid those fees. There are even some tools designed to help you take online payments for specific kinds of sales, like event sales.

If you’re planning to sell subscriptions, as in charge people on a recurring basis, you want to make sure your payment processor does that as well. And if you’re into discounts, you need to find a service that allows for coupon codes.

You can check out a few with a quick online search, however the results might get overwhelming (we have a list for you in Side Hustle Business School).

Before you start looking anywhere, make a list of the things you want your payment processor to do, then see what’s available to you.

Point of Sale- Side Hustle Business School

Keep learning

If you’re not sure which tools to use or how to go about dealing with transaction fees, Side Hustle Business School‘s three guided learning tracks (the Freelancer Track, the Content Creator Track, and the Product Seller Track) have lessons that will help you make these decisions.

Once you figure out which tools to use, you’ll also need to make decisions about how to interact with you client when you’re accepting payment from them. The moment that the transaction happens is critical because this may be one of the few times you have your client or customer’s undivided attention.

You can use this time wisely.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, Product Seller Track, 0 comments

What is a Point of Sale?

What is a point of sale graphic

Simple answer: the point of sale is the place where a customer or client pays for products.

Checkout lanes, ticket booth, “buy now” pages on websites—all points of sale.

Point of Sale in a non-physical space

If you’re a freelancer, your point of sale might be less of a place and more of a time.

Meaning, the point at which you’re paid for your service might be during a particular phase of your project and may not have to happen at a particular place.

You might be paid by check, cash, bank transfer, etc. And, depending on your setup, you might have multiple point of sale options for different clients.

Why is this important?

Only a few of the people you reach with your marketing are actually going to buy from you. You want to learn as much as you can about them. When they’re handing you their money is the right time to get the information you need.

In a nutshell, selling helps you refine your marketing for the next sale.


Point of Sale- Side Hustle Business School

How can I learn more?

All three of Side Hustle Business School’s guided learning tracks (the Freelancer Track, the Content Creator Track, and the Product Seller Track) have an entire section on establishing your point of sale, accepting payments from customers and clients, and using your results to create more effective marketing strategies.

You can take a peek at those lessons in Side Hustle Business School’s free trial here.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, Product Seller Track, 0 comments

Do I Need to Brand My Side Hustle?

Do I need to brand my side hustle graphic

Everyone and everything that makes money has a brand. Your side hustle is no different.

You can sell t-shirts, be a freelance designer, or an up and coming blogger—or have any other hustle for that matter—and probably not get very far without a clear brand.

Can you think of any successful business, side hustle or not, that doesn’t have a brand?


Do I really need to build my brand if I’m not a big company?

Only if you want people to choose you over someone else. So, yes. 100% yes.

If I can let you in on one secret about big companies, it’s this: they only work on their brands to get you to buy their product over someone else’s. They want you to feel good about their products and, if you’re interested, their companies.

You will need to think like that about your side hustle. In fact, you may need to put more effort into your brand right now than you might think.

You see, those big brands already have many customers all over the world. You don’t. They’re working on maintaining and growing their brands. You’re working on building one. Building a brand requires a lot of thought.

You have a lot of room to create something special. No one knows you yet, so you really have freedom to create and define who you want to be. Larger brands don’t have a lot of room to create because customers already have expectations for how a brand will engage them. Their job is to make sure that every move they make going forward is an expression of who they want their customers to believe they are.

Your job is to build to solid foundation of who you’re going to be to your future customers. Use that to your advantage.

What happens if I don’t get my brand right?

Toil and turmoil!


On a serious note, your brand is the reason that people will or won’t trust you. We don’t spend money on things we don’t trust. We don’t hire people we don’t trust. We don’t answer the door for people we don’t trust.

So it really is important to start your brand on the right foot, even if you don’t get it perfect the first time around. You may make some mistakes and do some things that contradict your brand, but you won’t even know if what you’re doing is right or wrong if you don’t have some basic principles for your brand.

Lucky for you, when you’re getting started, your brand has a lot of room for growth. You’ll be able to try things out and constantly refine your brand by removing what doesn’t work and by doing more of what does work.

You’ll be several steps ahead of the game if you have a clue where to start when launch your brand.

Get Schooled

Each of Side Hustle Business School’s learning tracks (Freelancer Track, Content Creator Track, Product Seller Track) has lessons that help you build a strong, authentic brand. The “How Do I Brand It?” lesson is a perfect primer on getting your brand in order. As you work through the lessons in the Creating Your Platform section (available on each track), you pick up the tools to create a clear brand that people connect with.

How do I brand my side hustle - Side Hustle Business School

Where can I find this lesson?

This lesson is available on Side Hustle Business School’s Freelancer Track, Content Creator Track, and Product Seller Track. You can get started with Side Hustle Business School here.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, Product Seller Track, 0 comments