Do I Need to Brand My Side Hustle?

Do I need to brand my side hustle graphic

Everyone and everything that makes money has a brand. Your side hustle is no different.

You can sell t-shirts, be a freelance designer, or an up and coming blogger—or have any other hustle for that matter—and probably not get very far without a clear brand.

Can you think of any successful business, side hustle or not, that doesn’t have a brand?

Right.

Do I really need to build my brand if I’m not a big company?

Only if you want people to choose you over someone else. So, yes. 100% yes.

If I can let you in on one secret about big companies, it’s this: they only work on their brands to get you to buy their product over someone else’s. They want you to feel good about their products and, if you’re interested, their companies.

You will need to think like that about your side hustle. In fact, you may need to put more effort into your brand right now than you might think.

You see, those big brands already have many customers all over the world. You don’t. They’re working on maintaining and growing their brands. You’re working on building one. Building a brand requires a lot of thought.

You have a lot of room to create something special. No one knows you yet, so you really have freedom to create and define who you want to be. Larger brands don’t have a lot of room to create because customers already have expectations for how a brand will engage them. Their job is to make sure that every move they make going forward is an expression of who they want their customers to believe they are.

Your job is to build to solid foundation of who you’re going to be to your future customers. Use that to your advantage.

What happens if I don’t get my brand right?

Toil and turmoil!

Kidding.

On a serious note, your brand is the reason that people will or won’t trust you. We don’t spend money on things we don’t trust. We don’t hire people we don’t trust. We don’t answer the door for people we don’t trust.

So it really is important to start your brand on the right foot, even if you don’t get it perfect the first time around. You may make some mistakes and do some things that contradict your brand, but you won’t even know if what you’re doing is right or wrong if you don’t have some basic principles for your brand.

Lucky for you, when you’re getting started, your brand has a lot of room for growth. You’ll be able to try things out and constantly refine your brand by removing what doesn’t work and by doing more of what does work.

You’ll be several steps ahead of the game if you have a clue where to start when launch your brand.

Get Schooled

Each of Side Hustle Business School’s learning tracks (Freelancer Track, Content Creator Track, Product Seller Track) has lessons that help you build a strong, authentic brand. The “How Do I Brand It?” lesson is a perfect primer on getting your brand in order. As you work through the lessons in the Creating Your Platform section (available on each track), you pick up the tools to create a clear brand that people connect with.

How do I brand my side hustle - Side Hustle Business School

Where can I find this lesson?

This lesson is available on Side Hustle Business School’s Freelancer Track, Content Creator Track, and Product Seller Track. You can get started with Side Hustle Business School here.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, Product Seller Track, 0 comments

How Do I Monetize My Content?

How do I monetize my content graphic

Welcome to the wonderful world of getting paid to blog/podcast/share your two cents.

Ready to cover your Instagram account in cute cocktails and beach backdrops while musing over whatever you love to talk about?

Cool. But you need to flip your two cents into a few bucks first.

So, how do I monetize my content?

The obvious answer: charge people to read it /listen to it/watch it. But, I’m guessing you’re here because you don’t want to go that route.

Making money from your free content requires a bit of finesse and creativity. It’s not as simple as setting up a blog and putting a few ads up and expecting to live the high life. Even after you’ve been in the game a while, the checks don’t necessarily just roll in.

If this is going to make you money, you need to be intimately familiar with your topic and the people who want to learn about this topic. You need to be able to answer questions or shed light on something in a way that no one else is doing well.

Note how you if you’re not the only one, you need to be the best one.

You also need to make sure that your content platform is a money-making opportunity for yourself, primarily, and for other people who may want to cut you in on the profits you make them (think brands who work with content creators or other content creators who look for partners).

Being able to tell a story, educate people, and be a consistent resource are all keys to that kingdom.How do I monetize my content - Side Hustle Business School

Where do I start?

There are a few ways to create streams of income from your content, without actually charging people for you content. Some of them involve traditional web ads, but some involve more creative methods of promotion and advertising that may be more in line with the content you want to create and the audience you want.

It helps if you know who they are.

Check out “How do I Monetize My Content?” on Side Hustle Business School’s Content Creator Track to help you choose how you’re going to monetize your content.

Posted by Naya the Creative in Content Creator Track, Lessons, 0 comments

Do I Need to Speak Differently Online and Offline?

Do I need to speak differently online and offline – Side Hustle Business School

Do I need to speak differently online and offline?

New entrepreneurs as me this all the time.

On one hand, you want your customers to see you as a professional that they can trust—a professional who seems just like “the big guys”. On the other hand, you don’t want to come off as fake or pretend to be someone you’re not.

So you get stuck in this back and forth battle between wanting to be yourself, but also being afraid that “yourself” isn’t professional enough. You just can’t seem to find a solution you feel good about.

A “happy medium” seems out of the question.

Where’s the balance?

The trick to finding that balance is having a strong understanding of the kind of person you’re talking to and clear knowledge of how to connect with them.

It’s really hard to do this if you don’t know much about your audience. There are ways to be a real human being in business, but it’s almost impossible to get right if you don’t know who you’re talking to.

It’s even harder to get this right if you’re not comfortable sharing parts of yourself publicly—not because you need to share everything, but because you won’t know what to (and not to) share.

How do I decide if I need to speak differently online and offline?

Once you’re clear on who you are and who your audience is (and expects you to be), you should have enough information to develop a voice that works both online and offline. You can still choose to speak differently online and offline, as there might be parts of your audience who you speak to online, but never engage in person.

But…this can make more work for you. The ideal is to develop one voice that works everywhere you go.

Should I speak differently online and offline - Side Hustle Business School

How do I find my voice online and offline?

If you’re struggling with finding an appropriate voice online and offline and wish you had a solution already, you should check out “Should I Behave Differently Online and Offline?”, available on each of Side Hustle Business School’s three guided learning tracks (the Freelancer Track, the Content Creator Track, and the Product Seller Track).

In the lessons that follow, you’ll learn how to increase your reach (the amount of people seeing your message) and how to get more traffic to your website.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, Product Seller Track, 0 comments

What Kind of Content Should I Create?

What kind of content should I create graphic

This is a tough question to answer because there is no one right answer.

Some people will tell you that you must create video. Some say that blogs are better for SEO. But where does that leave podcasts with over half a million shows in existence?

Well, the right answer has a lot more to do with your business or side hustle than it has to do with what everyone else is doing.

Do I need to create content if content creation isn’t my business’s focus?

Maybe. Maybe not.

Content marketing is a great way to get free attention—which is why so many companies have blogs. If you decide to create content for your business, then you’ll need to figure out which kind of content is best for your brand.

If you decide not to create content, you may be missing out on a major opportunity to draw attention to your platform.

What should I be talking about?

However, you want to make sure you’re drawing the right attention to your side hustle. It’s not enough to just create content. You need to create content for your target audience that’s relevant and establishes you as an authority on your topic.

This is the case no matter which form of content you choose to create.

For example, if you sell fashion, you want to create content around fashion or around the topics that the people you sell fashion to would care about—as long as it solidifies your place as an expert in what you sell.

What kind of content should I create - Side Hustle Business School

Choose your content

Side Hustle Business School’s “What Kind of Content Should I Create?” lesson will help you decide which kind of content is best for your, your audience, and your brand.

Beware: this lesson requires you to honestly consider your skills, commitment, and level of discipline.

Where can I find this lesson?

This lesson is available on Side Hustle Business School’s Content Creator Track and Product Seller Track.

Posted by Naya the Creative in Content Creator Track, Lessons, Product Seller Track, 0 comments

What Goes on My New Website?

What goes on my new website graphic
Yes! A fresh new website!

Let’s add all the things!
– Include some stuff about my business
– Write my life story
– Add a link to my old blog from 6 years ago
– Link all of my social media handles
– Add a link to my new business social account that doesn’t have anything yet

Pause. Let’s not do all that.

You need a game plan before you build, or hire someone to build, your new website.

Yes, I’m saying that if you already have a website and you don’t know exactly what you’re going to put on it—down to the commas—then you’re reading this too late.

But we can fix this.

So what goes on my new website?

You want to make sure to focus the website you’re going to create around whatever it is you want people to visit this website for. You want to stay laser-focused on this.

It’s really easy to get carried away and get this part wrong.

Ask yourself these questions:
– What is this website about?
– What do I want people to do here?

Now grab your scissors

Use the answers to the above questions to help you decide what makes the cut. If what you want to put on the website has nothing to do with that the website is about, you need to cut it.

If what you want to put on the website doesn’t help them do what you want them to do on the site, you need to cut it.

Cut it!

Then, cut some more by asking yourself: would people be still able to do what I want them to do if I leave this piece of information out?

If the answer is yes, you probably don’t need it.

And that right there is the simplified way to decide what information you put on, and leave off of, your website.

How do I set up my new website - Side Hustle Business School

Need more help?

“How Do I Set Up a Website?”—found on all three of Side Hustle Business School’s guided learning tracks (the Freelancer Track, the Content Creator Track, and the Product Seller Track)—has tips and examples of what should be on your website and what needs to stay off of your website.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, Product Seller Track, 0 comments