You read the title and you’re ready to disagree with me. “Of course you can make money from social media—plenty of people are doing it!” you’re thinking. I’m not saying it’s not impossible. This post is about why YOU can’t seem to make money from social media.
“If you want to start a business, you need to be on Twitter. And Facebook. And Instagram.”
Yes, everyone gives you that advice. Your uncle who’s never made a sale in his life. Your coworker whose roommate made a bunch of sales after one of her posts went viral. All the “gurus” who know everything there is to know about making a sale and will teach it all to you for $1,200 after a seminar at the local Marriott hotel. All of them.
But do any of them tell you why? Continue reading →