Freelancer Track

What Goes on My New Website?

What goes on my new website graphic
Yes! A fresh new website!

Let’s add all the things!
– Include some stuff about my business
– Write my life story
– Add a link to my old blog from 6 years ago
– Link all of my social media handles
– Add a link to my new business social account that doesn’t have anything yet

Pause. Let’s not do all that.

You need a game plan before you build, or hire someone to build, your new website.

Yes, I’m saying that if you already have a website and you don’t know exactly what you’re going to put on it—down to the commas—then you’re reading this too late.

But we can fix this.

So what goes on my new website?

You want to make sure to focus the website you’re going to create around whatever it is you want people to visit this website for. You want to stay laser-focused on this.

It’s really easy to get carried away and get this part wrong.

Ask yourself these questions:
– What is this website about?
– What do I want people to do here?

Now grab your scissors

Use the answers to the above questions to help you decide what makes the cut. If what you want to put on the website has nothing to do with that the website is about, you need to cut it.

If what you want to put on the website doesn’t help them do what you want them to do on the site, you need to cut it.

Cut it!

Then, cut some more by asking yourself: would people be still able to do what I want them to do if I leave this piece of information out?

If the answer is yes, you probably don’t need it.

And that right there is the simplified way to decide what information you put on, and leave off of, your website.

How do I set up my new website - Side Hustle Business School

Need more help?

“How Do I Set Up a Website?”—found on all three of Side Hustle Business School’s guided learning tracks (the Freelancer Track, the Content Creator Track, and the Product Seller Track)—has tips and examples of what should be on your website and what needs to stay off of your website.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, Product Seller Track, 0 comments

How Do I Get People to Visit My Website?

How do I get people to visit my website graphic

You already know that setting up a website and sending the dreaded “visit my website” text to a few people, or everyone you know, isn’t what’s going to make you an overnight sensation. Right?

So, since that’s not your strategy, what are you doing to get people to visit your website and pay attention to your business?

What’s the right way to get people to visit my website?

If you’re struggling to grow your following or having a hard time getting people to share your information, you could be sharing your information with the wrong groups of people—which is costing you time and effort.

And maybe money.

You want to build connections with people who have an interest in what you offernot just any person who has a pulse.

I could point you towards a few techniques that could get you a bunch of followers and grow your audience quickly, but that won’t necessarily help you make sales. It’s important that you focus your efforts on the right people and that you learn how to go from introduction to sale.

It’s not time for that yet, but I’ll say this:

If you’ve ever gotten a job that you had to apply for, you’ve probably already learned the first step to making a sale. If you’ve never applied for a job, I’m sure you’ll be able to pick up the right techniques easily, if you pay attention.

But, before sales techniques, let’s talk more about finding the right people.

How do I figure out who the right people are?

Let’s say you sell private basketball lessons. You could offer your lessons to just about anyone you can communicate with who’s physically able to play basketball. However, not everyone in that group of people will want to learn to play. Not everyone will want to pay to learn. Not everyone who wants to learn will be interested in learning right now.

You need to know what kind of person is most likely to want to pay for private lessons and what makes them decide to look for lessons. If you learn this, you’ll can reach that person at the point that they’re ready to pay someone.

And, if you know where they’re looking, you can get them to pay attention to your business—and ignore everyone else.

How do I get traffic to my website - Side Hustle Business School

So how do I use this to get people to visit my website?

Side Hustle Business School’s three guided learning tracks (the Freelancer Track, the Content Creator Track, and the Product Seller Track) each have lessons on getting people to pay attention to your side hustle. These lessons cover areas like branding and marketing and even show you tools that you can use to raise awareness, without burning a lot of time. Start these lessons here.

The Content Creator Track and the Product Seller Track also have lessons on how to expand your reach and how you can get traffic to your new site when you’re just getting started.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, Product Seller Track, 0 comments

What’s a Mission Statement and Why Do I Need One?

What's a mission statement and why do I need one graphic

Why are you launching your project, business, or side hustle? And what are you going to do with it after you’ve launched?

How do you write your mission statement so that it’s effective?

…and how can you tell if it’s effective?

What does a mission statement do?

A mission statement is like a tiny manifesto of why your business exists and what it exists to do. But, don’t get it twisted, even though mission statements go in business plans, a mission statement isn’t only for business. You can have a mission statement for a new career, a personal project, and—of course—a side hustle.

I highly recommend mission statements for side hustles.

A mission statement can help you stay clear about, and clearly communicate, what you’re doing and why you’re doing it (aka your mission). And, trust me, when you’re just getting started in entrepreneurship, it’s easy to get lost and distracted.

Is it a big deal if I don’t have a mission statement?

Without a mission statement, you should expect to get lost. You should expect to do work that doesn’t serve the purpose you want to serve. You should expect for things in your business to not “feel right”.

Obviously, I don’t want that for you.

When you’re not committed to a specific mission, it’s easy to change directions when you shouldn’t. That might be fine for you if you’re testing the waters to see what works. But, if you have a goal and are passionate about improving life for a specific group of people (i.e. your target audience), then it’s probably not a good idea to float around and not keep your mission at the front of your mind.

Seriously, write it down and read it every day if you need to.

What's a mission statement and why do I need one - Side Hustle Business School

How do I write a mission statement?

Each of Side Hustle Business School’s learning tracks (Freelancer Track, Content Creator Track, Product Seller Track) has a lesson on writing mission statements. The “How Do I Write a Mission Statement?” lesson shows you how writing a crystal clear mission statement can help you get the kind of customers you want and even how you can use your mission statement to charge higher prices!

 

Where can I find this lesson?

This lesson is available on Side Hustle Business School’s Freelancer Track, Content Creator Track, and Product Seller Track. You can get started with Side Hustle Business School here.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, Product Seller Track, 0 comments

Who is My Target Audience and What Do I Need to Know About Them?

Who is my target audience and what do I need to know about them graphic

If you’re starting any kind of business—anything with the aim of making money or growing a fan base—you’re going to need to know who your target audience is.

Why do I need to know who my target audience is?

Well, there are several reasons.

One really important reason: you’ll save time, money, and effort on your marketing.

If you know about the kind of person who benefits most from whatever you’re creating, you’ll be able to reach them more easily, and spend less money trying to find them.

Side Hustle Business School is all about making money while spending very little money.

What happens if I don’t get my target audience quite right?

If you don’t figure out who your target audience is early, you might waste years promoting to people who aren’t interested in your great idea—which doesn’t make sense because your idea is actually great.

Truth is, the issue probably isn’t your idea. You just might be barking up the wrong trees.

Read: you’re talking to the wrong audience and need to find the right audience—people willing to pay you.

Wouldn’t it be seriously frustrating to give up on your idea because you think no one wants it, only to find out that there’s a community of people looking for what you have, but you just couldn’t find each other?

*cue sad violins*

Yeah. That’s preventable though.

Who is my target audience - Side Hustle Business School

There’s a lesson for that

In the lesson, “Who is My Target Audience?”, you’ll learn how to find your target audience, what information you need from them, how to challenge your assumptions so that you make smarter decisions, and how to use this information to develop your product and start making sales.

Where can I find this lesson?

This lesson is available on Side Hustle Business School’s Freelancer Track, Content Creator Track, and Product Seller Track. You can get started with Side Hustle Business School here.

Bonus

This lesson comes with a downloadable worksheet to help you organize your thoughts and an example worksheet, already completed, to show you what to aim for.

SUPER BONUS

After you finish this lesson, there’s a master class (at no extra cost) on developing a complete target profile and a case study that outlines how to use this information to sell to your target audience—fast!

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, Product Seller Track, 0 comments

How Do I Connect With Potential Partners, Sponsors, or Clients?

How Do I Connect With New Potential Partners Sponsors or Clients – Side Hustle Business School

How do I connect with potential partners, sponsors, or clients? 

Good question!

Any person who can help your side hustle grow, whether that person is a potential client, fellow bloggers in a similar niche, or dream sponsor, is probably not going to know you unless you to make the first move.

So what’s the best step to take?

Sending a pitch? Writing a thorough proposal? A quick slide into the DMs?

All of the above?

It could be all. Or it could be none.

Where do I start?

First, you need to learn a few things about the person you’re reaching out to. In fact, sometimes they’ll even tell you how they’d like for you to reach out to them.

Check out their contact page, if they have one, or see how they engage with people on social media.

It may be as simple as reaching out and saying hi, introducing yourself, and letting them get back to you.

Sometimes you’ll need to reach out  more formally and write a full letter.

Other times, you’ll have to reach out on every channel you can find until they get back to you—but don’t take that route lightly.

However, once you figure out the right channel, you have something else to figure out…

What exactly should you be saying? When is the best time to say it?

And how do you turn this into a connection?

Anyone can reach out, but not everyone can connect.

Pitches and Proposals - Side Hustle Business School

So, how do I connect with potential partners?

Side Hustle Business School’s Freelancer Track and Content Creator Track help you answer these questions in the Pitches and Proposals section, starting with the lesson “How should I reach out to potential partners, sponsors, or clients?”.


You can take a peek at what’s in this section when you start your free trial (you can leave your credit card in your wallet) of any Side Hustle Business School guided learning track.

Posted by Naya the Creative in Content Creator Track, Freelancer Track, Lessons, 0 comments