Do you know why Black Friday is called Black Friday?
I’ve heard several stories about where the name Black Friday came from. I’ve even heard that it has to do with the heavy traffic in Philly on the day after Thanksgiving.
I can’t say whether or not that’s where the term came from, but I know it’s not why we still use the title today.
The answer is pretty simple really.
But first, you need to know the difference between black and red.
And I don’t mean the actual colors—I’m talking that financial talk.Continue reading →
You read the title and you’re ready to disagree with me. “Of course you can make money from social media—plenty of people are doing it!” you’re thinking. I’m not saying it’s not impossible. This post is about why YOU can’t seem to make money from social media.
“If you want to start a business, you need to be on Twitter. And Facebook. And Instagram.”
Yes, everyone gives you that advice. Your uncle who’s never made a sale in his life. Your coworker whose roommate made a bunch of sales after one of her posts went viral. All the “gurus” who know everything there is to know about making a sale and will teach it all to you for $1,200 after a seminar at the local Marriott hotel. All of them.
Whether you know exactly what list building is, or have only seen the phrase in retweets and blog posts, you’re going to walk away with a clear understanding of what list building is and what it can do for your side hustle or business.
How many emails do you get a day? Think about it. Do you get more emails than phone calls? More emails than text messages? Look in your junk folder and in your promotions tab. I’m willing to bet, unless you’re a receptionist or do most of your work on the phone, that you probably get more emails than any other form of electronic communication.
And that’s because people read emails.
We check our emails to stay in touch with people we care about. We check emails to communicate at work. We check emails to find out that the shoes we’ve been meaning to buy are now half-off. Then we check our emails to find out when that new pair of shoes will arrive.
We read emails for both work and for play.
If you intend to sell to anyone, especially if you intend to make sales online, I can’t think of a reason why you wouldn’t want to be in the email marketing game. In order to do that, you need to start list building ASAP. Continue reading →
