Side Hustle Marketing

Whether you know exactly what list building is, or have only seen the phrase in retweets and blog posts, you’re going to walk away with a clear understanding of what list building is and what it can do for your side hustle or business.

How many emails do you get a day? Think about it. Do you get more emails than phone calls? More emails than text messages? Look in your junk folder and in your promotions tab. I’m willing to bet, unless you’re a receptionist or do most of your work on the phone, that you probably get more emails than any other form of electronic communication.

And that’s because people read emails.

We check our emails to stay in touch with people we care about. We check emails to communicate at work. We check emails to find out that the shoes we’ve been meaning to buy are now half-off. Then we check our emails to find out when that new pair of shoes will arrive.

We read emails for both work and for play.

If you intend to sell to anyone, especially if you intend to make sales online, I can’t think of a reason why you wouldn’t want to be in the email marketing game. In order to do that, you need to start list building ASAP. Continue reading →